Do you know the difference between google ads and seo?
With Google Ads (formerly known as Google Adwords) you can have your company or ad in approximately one hour (after creating the campaign) while Google reviews and approves your ad or campaign.

With SEO or organic positioning it can take between 4 to 9 months (even longer to get a good position on the first page of Google depending on the “competition” that has the word or keywords that you need to position.

With Google Ads you will ALWAYS have to have money on your credit card to be able to have advertising on Google unlike SEO, which will not depend on it.

SEO allows you to have enough keywords positioned bringing traffic to your website without costing you more! With Google Ads, every word costs you.

Bottom Line: Long-term money savings with SEO VS Google Ads is PRETTY considerable; however, the big downside to SEO is the time it takes to get results.